Seriados audiovisuais sul-coreanos

Masculinidade e estereotipia

Abstract

The text proposes an analysis of the stereotypes of masculinity present in Korean audiovisual serials set in the contemporary from the preference patterns of fans of this genre. It brings results of a poll carried out on fan pages of social networks in order to identify those preferences and the relationship of these series with the male protagonists. The quantitative data are cross-referenced with qualitative data to observe which symbolic elements are present in the configurations of these characters. The text also contextualizes the analysis from the phenomenon of dramas, their impact on Korean culture and their global growth, and outlines the profile of the male protagonists in order to analyze the masculine model that is projectively being desired by the female audience of the genre.  The article is aligned with theories and studies on the relationship between media and imaginary.